The Directory of Major Malls (DMM)—accessible via ShoppingCenters.com—is North America’s premier resource for major shopping center and mall data, covering over 17,000 properties across the U.S. and Canada (typically 75,000 sq ft+). It tracks more than 360,000 tenant locations and 52,000+ VIP landlord, management, and leasing contacts.
Their expansive database offers classifications such as:
In addition to these classifications, DMM provides users with anchor store details (size and status), trade‑area maps, mobile‑observed visitor data, demographics, PRIZM segmentation profiles, and geofenced boundaries. DMM relies on a dedicated team of researchers to manually verify data sources, going beyond automated methods like web scraping. This hands-on approach ensures that any changes in the retail and shopping center market are accurate and up-to-date before being shared with customers, resulting in more trustworthy insights and stronger analytics.
Originating as a print directory in the 1970s, DMM has evolved into a digital intelligence platform, offering tiered online access, licensed datasets, customizable trade‑area reports, and Esri ArcGIS integrations. Users span retailers, brokers, banks, QSRs, investors, government, academia, and more—leveraging tools for site‑selection, tenant‑mix analytics, retail trends, anchor‑vacancy tracking, cross‑shopping studies, visitor‑traffic insights, and contact prospecting.
GeoMarvel was tasked with enhancing & expanding the subscriber experience with DMM’s data by migrating it into the Esri Marketplace and integrating it with ArcGIS tools. The project involved transforming DMM’s datasets into a commercially viable format compliant with the Esri ecosystem – allowing users to integrate DMM data with the full Esri ArcGIS suite of tools and applications. This involved transforming raw DMM data following Esri standards, and architecting ArcGIS Online Feature Service content to align with different subscription tiers – maximizing data efficiency and storage while also customizing content for a varied user base.
Thanks to ArcGIS Feature Services, DMM’s data can now be easily integrated across the ArcGIS platform:
This integration eliminates the need for time-consuming data preparation, offering direct access to DMM’s data within ArcGIS tools. It empowers users to run advanced spatial analyses and make quicker, more informed decisions—all without leaving their GIS environment.
DMM’s integration with ArcGIS products represents a significant step forward in how retail data is delivered and applied. By uniting trusted retail insights with Esri’s robust geospatial technology, GeoMarvel and DMM have introduced a modern solution that enhances retail planning, market analysis, and spatial research—right at the point of decision-making.
GeoMarvel also guided DMM through the Esri Marketplace application and setup process, offering support for licensing configuration and aligning Marketplace listings with DMM’s goals. GeoMarvel ensured long-term sustainability by training the DMM team, empowering them to independently manage their data and sell and provision to customers in the Esri ecosystem.
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